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Case studies

Read all the latest case studies and personal stories from the Centre for Ageing Better

Older couple looking onto a river

Find out more about examples of good practice and people's experiences of growing older.

If you would like to share with us your experiences of ageing, so that we can use them in our communications, we'd love to hear from you.

The views and opinions expressed in these stories are those of the authors where directly quoted. They do not necessarily reflect the policy or positions of the Centre for Ageing Better.

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Latest stories

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Placeholder image Two women talking and looking at a phone

Case study: Increasing Pension Credit uptake in Age-friendly Communities

Age-friendly Communities are well placed to help residents to access the millions of pounds that go unclaimed in benefits for older people. This case study brings together examples that could be adopted in your place.

  • Age-friendly Movement
  • Work
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Placeholder image Office break room

East Riding of Yorkshire Council – a modern workforce in a modern workplace

As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.

  • Work
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Placeholder image Employment

Saga – supporting 'Generation Experience'

For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.

  • Work
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Placeholder image Office

Phoenix Group – recruitment, retention, retraining

For Phoenix, being an Age-friendly Employer is not only in the interests of employees but also good for the business itself. 

  • Work
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Placeholder image Office

Dave’s voice – unretiring with Ipsos

Dave talks about the process of unretiring with Ipsos and the importance of employers being age friendly.

  • Work
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Placeholder image Computer work station

Centre for Ageing Better – breaking taboos

Considering the focus of Ageing Better it’s no surprise that it strives in its employment practices to be an Age-friendly Employer.

  • Work
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Placeholder image Dave sitting on a side by side bicycle

Dave's voice - Picture Yourself Active

Dave shares his experiences of getting active, and his thoughts on the issue of representation that the age-positive image library was created to challenge.

  • Age-friendly Movement
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Placeholder image michael and his husband Johnny sitting together with their dog

Why Michael is #AgeingWithPride

"I’d say Britain is ageist. I hope that it’s getting better, and I think that over time attitudes will improve."

  • Age-friendly Movement

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