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Stories and Case Studies

Read all the latest case studies and personal stories from the Centre for Ageing Better

Older couple looking onto a river

Find out more about examples of good practice and people's experiences of growing older.

If you would like to share with us your experiences of ageing, so that we can use them in our communications, we'd love to hear from you.

The views and opinions expressed in these stories are those of the authors where directly quoted. They do not necessarily reflect the policy or positions of the Centre for Ageing Better.

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Latest stories and case studies

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Charli Bradley of Sanofi

Using reverse mentoring to build an Age-friendly culture and future-ready skills

This case study from global biopharmaceutical company Sanofi UK and Ireland shows how reverse mentoring can help employers build an Age-friendly culture, encourage knowledge-sharing between generations and support employees to develop new skills throughout their careers.

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Two older men look at a laptop together

South Tyneside

50+ Routeway is an innovative employment support programme delivered by South Tyneside Council in partnership with the Department for Work and Pensions (DWP). This case study takes a look at the unique approach that includes focused, digital skills acquisition as a pathway towards employment.

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Southampton City Council’s Employment Support

Southampton

We recently spoke to Southampton City Council’s Employment Support Team about how their pilot project the Adults Employment Hub has been supporting older jobseekers in the area.

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New homes

How age-inclusive policies can support a thriving multigenerational workforce

This case study explores how Hyde’s commitment to age inclusion, reinforced through the Age-friendly Employer Pledge, is helping colleagues aged 50 and over feel valued, supported and able to thrive at work, while strengthening the organisation as a whole.

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older man working from home

How flexible retirement can be a win-win for employers and employees

This case study explores how Calderdale Council has been using a flexible retirement policy to give older employees more options as they approach the end of their career, while helping retain valuable experience and support career progression for younger workers.

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Two workers talking in front of a desktop

How to use apprenticeships to unlock the potential of older workers

This case study from ISS, a leading workplace experience and facility management company, highlights how strategic use of apprenticeships can improve career development opportunities for older workers, while simultaneously strengthening business performance and inclusivity.

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An older man and younger woman working together

Knowing your employee data and how to use it to improve age inclusiveness, is the cornerstone of understanding your gaps.

This case study from dentsu, the integrated growth and transformation partner to the world’s leading organisations, shows how to collect actionable information from your workforce and use it to guide age-friendly policy development.

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Office worker

Autonomy to managers

This case study shows how Epping Forest District Council’s approach to an inclusive work culture supports the engagement and retention of workers in their 50s and 60s.

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