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Guide launched to help comms professionals talk about ageing

We're urging charities to help shift ageist stereotypes and language with our new guide 'Challenging ageism: A guide to talking about ageing and older age'.

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older woman outside

Featured content

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older woman walking

Youngest baby boomers risk becoming a ‘forgotten generation’ with inequality skyrocketing and financial pressures worsening

News
Centre for Ageing Better
23 Nov 2021
Our new report finds that people in their 50s and 60s today face worse circumstances than the cohort before them, with 1 in 5 people in this age group likely to face multiple, long-term problems.
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leeds street

How a bus journey in Leeds adds ten years to your life

News
Centre for Ageing Better
8 Dec 2021
Life expectancy in Leeds increases from 75 to 85 along the bus routes from Harehills to Wetherby and other affluent suburbs, according to new report highlighting inequalities in the city.
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Flexible working for older workers

Flexible Working for Older Workers: Evaluation of pilot projects

Publication
Centre for Ageing Better
1 Dec 2021
This report details the evaluation of a programme that was created to explore how over 50s can access the benefits of flexible working.
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older man talking

Health of some ethnic minority groups in the UK equivalent to White people at least 20 years older, according to a new study

News
Centre for Ageing Better
11 Nov 2021
New study reveals stark ethnic health inequalities across the population, with differences in health among different groups particularly pronounced in later life.
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older woman working

Ageism will lock older workers out of employment as furlough ends, experts warn

News
Centre for Ageing Better
6 Oct 2021
Employers could be missing out on the benefits of an intergenerational workforce, with the OECD finding that age diversity in the workforce could boost GDP by 19% in the next 30 years.
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Group of older people exercising outdoor

The State of Ageing in 2020

This online, interactive report captures a snapshot of how people in the UK are ageing today, while looking at past trends and our prospects if action isn't taken.
Age-positive images

Age-positive image library launched to tackle negative stereotypes of later life

Centre for Ageing Better
7 Jan 2021

The Centre for Ageing Better has launched a free library of positive and realistic images of people aged 50 and over.

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Who we are

About us

Upcoming and recent events

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Older woman using resistance band

How can we develop a national post-pandemic resilience programme?

Event
Join Centre for Ageing Better and The Physiological Society for an online launch of our new joint report ‘A National Post Pandemic Resilience Programme: Supporting older adults to recover from the pandemic’.
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Older man walking with bag on shoulder

Best foot forward: Understanding active travel

Event
This webinar explored the motivators and barriers to active travel for people in their 50s and 60s, and by extension, what might work to get people in this age group walking or cycling as their default mode of travel.
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older worker

Improving the recruitment of older workers

Event
In this webinar we explored the recruitment of older workers both from the perspective of employers and workers, as well as the impact of language in job adverts.
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new build flats

The Good Home Inquiry: How to get the homes we want

Event
In this webinar we discussed the Good Home Inquiry’s findings and recommendations, the policy priorities of the public and the next steps needed to improve our homes and improve the lives of millions of people.
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Two older men exercising outdoors

Keep on movin' - the importance of staying active in your 50s and 60s

Event
This webinar explored the motivators and barriers to physical activity for people in their 50s and 60s, and what might work to help people in this age group feel the benefits and get active. With special guest, Derrick Evans MBE: Mr Motivator.
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Good Home Inquiry

How does digital connectivity support and enhance a good home?

Event
In this webinar, hosted by the Good Home Inquiry, we examined how a digitally connected home supports  and enhances a good home and how we can ensure more people are connected in ways that work for them in their existing homes.