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Accidental ageists: quarter of the population discriminate or stereotype by age without realising

The Age Without Limits campaign releases new data ahead of first national Action Day which will see scores of events across the country including opening of Challenging Ageism: See and Be Seen exhibition in London.

Older people working out at an exercise class

See and Be Seen theme for Action Day challenges the narrow, negative and stereotypical portrayal of older people and ageing in society.

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