In our new strategy we outline our plans to address the challenges and realise the opportunities of our ageing population.
Context
Since we were set up in 2015, we have created an irrefutable case for action to help our society age better. Our evidence has led a debate on ageing that has influenced national and local government, shifted public attitudes and changed employment practices.
But our work is far from done. The age profile of our population is shifting rapidly, with falling birthrates and many more people living into their 70s, 80s and beyond. Despite stereotypes about privileged baby boomers, both poor health and poverty are increasing in later life. For millions of people, the experience of getting older is increasingly challenging and desperate.
We need to build on the significant momentum and evidence we have generated about what needs to change. We need to get louder, and to work with more partners to increase our reach and impact.
How we deliver change
As a centre of excellence on ageing, we will be a go-to resource for evidence, data and expert analysis to help decision makers at a national and local level.
As well as being a centre of excellence on ageing, we have chosen to work more intensively in three areas where we have accrued deep expertise and knowledge and where we can make the biggest difference:
- Ensuring fair access to decent work in our 50s and 60s
- Developing age-friendly homes and communities
- Tackling ageism and the impact of other forms of discrimination in later life.
All our work is supported by a network of ‘experts by experience’, ensuring the voices and perspectives of older people are at the heart of what we do.
