We aim to make a significant contribution to ensuring that, in later life, more people:
In order to achieve these outcomes we have chosen three areas of activities:
We take a preventative approach focusing on those approaching later life so that by the time people reach 65 they are better equipped, enabled and supported to enjoy older age.
We will create change in behaviours, attitudes, policy and practice by:
We will tackle ageism and take action to reduce the inequalities people experience as they grow older.
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