State of Ageing: Eight stats that show the diverse experience of getting older in the UK today

Jane Nelson, Chief Executive Officer and an organisational champion for diversity and inclusion, explains how this has helped it to reinforce its position as an age-friendly employer.

Nationally, people in later life are over-represented as radio listeners and under-represented as producers, creators and presenters of radio and other audio content.

Hero image credit: Daniel Parry, Newcastle University & Later Life Audio and Radio Cooperative (LLARC)

He discusses his newfound confidence and how the advertising industry is waking up to the demand of older consumers.