- Permanent
- Salary £50,218 per annum
- Full time
- Flexible working options will be supported.
- Central London Office and Hybrid working (6 days a month office attendance)
We offer a pension scheme with employer contribution up to 10%, in addition you’ll receive 28 days holiday plus bank holidays, 24-hour access to a comprehensive employee assistance programme, cycle to work scheme and season ticket loan scheme and other benefits.
About the role
We’re looking for an experienced Digital Marketing and Content Manager to lead and evolve our digital approach at a critical time for the organisation following the launch of our new three-year strategy.
As Digital Marketing and Content Manager, you will play a critical role in amplifying our impact, turning complex research into compelling content, using digital channels to influence decisionmakers and ensuring our messaging reaches the audiences that can drive real change for older people.
You will manage one line report. You will work closely with an external agency to support website development as well as maximising the effectiveness of our marketing, SEO/GEO and user experience. At a time of rapid technological change, this role will also help Ageing Better make smart, responsible use of AI and other emerging digital tools, strengthening our reach, effectiveness and influence.
About you
You’ll bring strong digital leadership, curiosity about new approaches, and sound judgement about what will genuinely add value.
You will have demonstrable experience of delivering a consistent stream of high quality, accessible and persuasive content across channels including social media, website, and e-newsletters.
You are confident in leading an organisation’s digital marketing strategy and skilled at using insights and data to grow reach, engagement and influence with target audiences across different digital channels.
You are used to managing a broad range of suppliers including our digital agency as well as designers, copywriters, filmmakers and other creative agencies involved in content creation.
You have a collaborative approach, are able to build relationships with a wide variety of people, and are an effective, supportive manager.
About us
The Centre for Ageing Better is a charitable foundation funded by The National Lottery Community Fund (NLCF) and part of the government’s What Works Network. We are fortunate to have monies remaining from our endowment from the NLCF to fully fund us until 2029, and we will be looking for new funding opportunities to sustain activity beyond 2029.
Everyone has the right to a good life as they get older, and our whole society benefits when people are able to age well. But far too many people face huge barriers, and as a result are living in bad housing, dealing with poverty and poor health and made to feel invisible in their communities and society. The Centre for Ageing Better is an independent centre of excellence on ageing and demographic change.
We work with national and local government, industries, businesses and community organisations to improve how people experience ageing. Our work focuses on creating better workplaces, homes and communities, while tackling ageism and addressing inequality in later life. We are striving to create an organisation that reflects our society and the communities we serve with a workplace where everyone feels empowered and where diversity of background and thought is celebrated. We know there is more work to be done and are committed to continuing to improve our practice around Equality, Diversity, and Inclusion.
We very much welcome applications from minority groups and those underrepresented in our workforce. This especially includes people from Black, Asian and Minority Ethnic backgrounds, LGBT+ people, and Disabled people. We are a Positive Action employer, therefore in recruitment where two candidates are ‘as qualified as’ each other, we will favour a candidate from any group identified as currently underrepresented in our team based on protected characteristics as outlined in the Equality Act 2010.
To apply
To apply, please follow the link here to complete an application form and Equality and Diversity form.
Please address in your supporting statement how you meet the person specification for the role as fully as possible to demonstrate why you should be shortlisted for an interview for this post.
Failure to do so will result in your application being automatically rejected.
We understand the benefits of using AI in the workplace and the support that generative AI can offer. However, we would encourage you to write your supporting statement and complete your application without the use of AI and if you do use AI, to avoid copy and pasting and to consider the value it will add. We encourage you to showcase your experience and knowledge using your own unique voice.
The closing date for this role is 9am Tuesday 26th May, with in- person interviews to take place during the week commencing 8th June.
We reserve the right to close this role early if a large volume of applications has been received. If you have any questions, please email [email protected]
