A memory from my early childhood – brought to the fore recently by this wonderfully emotive Christmas ad – is when my grandad burst into tears when he was no longer able to lift me up onto his shoulders. In retirement, he simply didn’t find enjoyable opportunities to maintain an active life. Over time, his independence and quality of life deteriorated. He gradually lacked the strength to tend to his garden, and the mobility to leave the house, see friends and continue doing all the things he enjoyed.
Societal narratives reinforce this notion that as we age, we will and should slow down. But it doesn’t have to be this way. We know physical activity and strengthening activities can minimise the impact that ageing has on our wellbeing and quality of life.
Indeed, through our portfolio of Active Ageing partners we’ve seen that carefully co-designed and person-centred opportunities can support older and previously inactive participants of all capabilities and backgrounds to get active and they’ve embraced all manner of activities from coastal rowing and dance to hiking and chair-based gymnastics. This uplifting video from one of our Active Ageing partners – Single Homeless Project, a London-wide charity working to prevent homelessness and using physical activity to help vulnerable and socially excluded people to transform their lives – is just one example of how the right opportunity and support can enable happier, healthier and more connected lives.
We were seeing strong growth in the activity levels of older adults (55-74 and 75+) across England until the pandemic hit (as measured by Sport England’s Active Lives national survey). So, there is wonderful expertise and experience across the sport and physical activity sector that can be shared and built upon. And indeed, ‘Live Longer Better’ is doing just this, bringing together Active Partnerships, alongside national and local stakeholders, to share learning from across the country and change how we talk about and provide opportunities to get active for this audience.