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What’s in an icon?

Barbara Douglas from the Elder Council of Newcastle and judge of our age-positive icon competition guides us through the process of how the winning designs were chosen.


In September 2020, Ageing Better – supported by Public Health England (PHE) – launched a free online competition to rethink the symbols and icons commonly used in public to represent ageing and older age groups. Barbara Douglas was invited to join the panel to choose the winning design.