For too many people, later life is seen as something to fear or dread. And the belief that older people are a burden on society is deeply ingrained in how we talk about these issues.
Just as the language we use matters, images can shape the way we think about ageing and old age. Photos and iconography commonly seen in public life, the media and marketing campaigns tend to reinforce harmful stereotypes about ageing and ignore the vibrancy and diversity of later life.
This event looked at how imagery shapes and reinforces negative attitudes to ageing, and explored current efforts to depict older age in a more positive and realistic light. The webinar will feature the perspectives of photographers, charities and stock image libraries all working to reframe ageing.
Chair: Emma Twyning, Head of Communications, Centre for Ageing Better
Laura Page, Photographer
Jill Evans, Community and Editorial Manager, Pexels