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Latest Ageing Better image library collection offers glamorous and realistic response to poor representation of older women  

The need for better representation is highlighted by new survey we have carried out jointly which reveals nearly nine in ten (88%) women say over 50s are represented ‘poorly’ in adverts, films and on TV.

Three older women looking at the camera

Ageing Better has teamed up with Ageism Is Never In Style® by The Bias Cut to offer a stunning collection of free, positive images of six women in their 50s and 60s with little or no previous modelling experience. 

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