Ageism Action Day

Our new Action Day is a chance for everyone to do something to change the narrative about ageing.

It’s an annual day for individuals and communities, workplaces, friends and families to learn, take action and improve lives. The Action Day is on 20th March 2024, and will happen every year around the same time.

See and be seen!  This year the Action Day will be all about challenging the negative way ageing is represented in society. 

Age is universal. Regardless of race, gender, ability, sexual orientation - we are all ageing. Not one of us can say that it's 'not my problem'. As our evidence shows, ageism limits everything from our worth to our work, our health to our happiness. Everyone, everywhere has a stake in changing this – and taking part in the Action Day is one way you can help. 

In January 2024 we’ll be launching a national campaign to raise awareness and understanding of ageism because most people don’t know it even exists. Everyone should see our posters and get a chance to hear about what we’re up to in January.  

The Action Day on March 20th is a key part of our new campaign, giving people an opportunity to take action in their own lives and communities. 

More details will be made available on our new campaign website when it launches in January. As well as running or getting involved in local events, there will be plenty of opportunities to take part and raise awareness online. 

We want everyone to be able to take part in the Action Day, but we know it can often be easier for some people than others to find the time and money to be able to do so.  

A small number of micro-grants are being made available for community groups and local voluntary sector organisations within communities who are part of the UK Network of Age-friendly Communities. More about the grants, eligibility and deadlines can be read here. 

We’ll be providing packs for groups and individuals that want to take part in the day, both those who are awarded microgrants, and those who are keen to take part without grants. These will include materials that will be useful on the day such as logos, posters, flyers and stickers. We’ll also be sharing ideas of what you could do for inspiration in the lead up to the day.