The reality of targeted support for older workers
If the evidence on all-age employment support already paints a concerning picture, what happens when we look at targeted support for older workers?
The government has recently published an evaluation of its ‘50+ package’, which brings together three main elements: additional Work Coach time, 50PLUS Champions, and the Mid-life MOT.
But even here, the evidence is not encouraging.
The first element is 40 minutes of additional Work Coach time, spread over nine months. The evaluation finds no impact on whether people move into work, which is perhaps not surprising given the limited scale of the intervention.
The second element is 50PLUS Champions. These are staff who support Jobcentres through training, employer engagement and local events. They are viewed positively by Work Coaches, but there are only 77 across Great Britain, covering a network of more than 600 Jobcentres.
The final element of the package is the Mid-life MOT. When the government refers to this, it is really talking about two separate things. The first is a structured conversation in Jobcentres to help people think about work, skills, health and planning for later life. The second is a separate digital Mid-life MOT website, which is open to anyone.
The Jobcentre-based approach is sometimes seen as helpful, but evidence of its impact is limited. As for the digital offer, the evaluation only looked at the number of users, making it impossible to understand who is using it, or how helpful it really is. What we do know is that awareness of the service remains very low – only 2% of 40–75-year-olds say they have ever heard of it. By failing to properly evaluate the effectiveness of these interventions, the government cannot hope to learn what does and does not work.