In terms of NHS funding, older people appear to be winners. More than two-fifths of the NHS budget is spent on people aged 65 and over. However, much of this expenditure is on treating preventable chronic conditions, admissions to hospital resulting from acute exacerbations, falls or other acute ambulatory conditions such as UTIs, lengthy stays in hospital due to a lack of suitable alternative care settings, and intensive medical intervention near end of life. If the resources were spent on enabling people to be healthier, supporting them to manage long term conditions, providing proactive care in the community or home, and support to die at home or in a home like environment, people could be real winners.