Ageism affects people of all ages, but it can limit people’s lives profoundly as they get older. We want society to view older age in a much more positive and realistic way.
We want people to be supported to maintain their muscle strength and balance as they grow older, helping them to remain healthy and reducing their risk of disability and falls.
Many older workers feel they are at a disadvantage in applying for jobs because of their age. We want to eliminate bias in recruitment processes so that more people aged 50 and over can remain in work and employers can benefit from their skills and experience.
Health and work are closely linked. We want employers to help their staff manage health conditions so people can remain working for as long as they want and are able to.
The Big Lottery's ten year endowment allows Ageing Better to support a good quality of life in later life and promote the benefits of an ageing society.
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