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Latest Labour Market stats show government needs to show greater ambitions for older workers

We're part of a group of organisations is calling on the government to be more proactive in getting more older people into work if it wants to meet its manifesto pledges around economic growth.

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Action today for all our tomorrows

The Centre for Ageing Better is tackling inequalities in ageing. We are working to make our workplaces, homes and communities inclusive of older people, as well as building an Age-friendly Movement so that society sees ageing in a more positive and realistic way.

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Featured content

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Our summary presents key data on our older population and shows that, quite simply, where you are born in England determines how long you live and how well you age.
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Ageing Better has welcomed the Prime Minister’s decision to look again at the eligibility threshold for Winter Fuel Payments to allow more pensioners to qualify for support.
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The Women and Equalities Committee recommended the government consider replicating the framework in Wales for a Commissioner for Older People in a report published earlier this year.
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People from Black, Asian and minoritised ethnic backgrounds are more likely to live in a poor-quality home and less likely to be able to access home improvement support.
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Ageing Better were among a partnership of organisations that delivered the recent Age-Friendly Futures Summit in Manchester, bringing together around 250 leaders, policymakers, practitioners and researchers from the UK and around the globe.
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Sign up to the Age-friendly Employer Pledge and show you recognise the value of older workers
Preview Age-positive images

Photos in the image library, which depict older people in non-stereotypical ways, are available to download for free.

About us

Upcoming and recent events

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We discussed whether the Budget really will deliver more employment for people in their 50s and 60s.
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What is an Age-friendly Community? Learn about the WHO Age-friendly Communities framework and what can be achieved through becoming one.
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This webinar explained how you can capture photos that show the diversity of older people in realistic and authentic ways.

Stories and Case Studies

Rudy's story - Modelling in older age

He discusses his newfound confidence and how the advertising industry is waking up to the demand of older consumers. 

Preview Rudy

East Riding of Yorkshire Council – a modern workforce in a modern workplace

Darren Stevens is Executive Director of Corporate Resources at East Riding of Yorkshire Council. He outlines the work that East Riding of Yorkshire Council is doing to become an Age-friendly Employer.

Preview Office break room

Rachel - Stories from the image library

Preview Rachel, sitting down in a cafe with a cup of tea, smiling at the camera
View all stories and case studies

Latest research from others

Fletcher, J., and Brown, O., Journal of Occupational and Organizational Psychology
This article examines how digitalisation can support older workers with dementia.
Davies, L., et al., The Lancet Healthy Longevity
This study looks at how socioeconomic inequality affects the chances of living longer without a disability among older people in the UK.
Ventre J.P. et al., Age and Ageing
This study examines the adoption and implementation of the Falls Management Exercise (FaME) programme for older adults.

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