We aim to make a significant contribution to ensuring that, in later life, more people:
- Experience good health
- Are treated fairly and with respect
- Experience financial security
In order to achieve these outcomes we have chosen three areas of activities:
- Age-friendly Movement and tackling ageism – we will strive to make ageism everyone’s business and build an age-friendly movement across the country that will change the way people think, feel and act when it comes to ageing.
- Age-friendly Homes – we will work to ensure everyone can live in accessible and healthy homes in intergenerational communities.
- Age-friendly Employment – we will influence policy and practice so that everyone has access to good jobs that are right for them, through their 50s and 60s.
We take a preventative approach focusing on those approaching later life so that by the time people reach 65 they are better equipped, enabled and supported to enjoy older age.
We will create change in behaviours, attitudes, policy and practice by:
- Campaigning and influencing
- Developing new ideas for policy and practice and testing them out
- Identifying effective practice and innovation and supporting widespread uptake
We will tackle ageism and take action to reduce the inequalities people experience as they grow older.