We want more people to be more physically active in later life. Maintaining and improving muscle strength and balance can help people in later life live independently and reduce the risk of falls.
Everybody should have the right to a good later life, whatever their individual circumstances. But people’s experiences of ageing are getting worse and becoming more unequal.
Ageism affects people of all ages, but it can limit people’s lives profoundly as they get older. We want society to view older age in a much more positive and realistic way.
