Strength and balance infographics

Group of older women sat together and talking

We must tackle ageism if we want to achieve gender equality

For International Women’s Day, we look at how gender stereotypes, discrimination and bias all become more damaging and detrimental for women as they get older.

Times are hard for all generations

As the economic gloom continues, some argue that intergenerational inequalities lie at the heart of the problem.

Cast aside: Exploring the presence of older characters in British films

This paper looks at the inclusion of older characters in British films over the last decade, how often they're included and how they're portrayed.

Downloadable Resource

New study shows “ageist” British film industry casts out older characters

Our study shows older characters are underrepresented in British films, with only one in ten older characters involved in major plotline.

Group of older people sitting together and chatting

It’s time to wake up to the very real harm of ageism

The impact of age-based prejudice has a life-changing impact on people across health services, employment, housing and in almost every aspect of society.

Impact of ageism on people, the economy and society revealed

Our latest report outlines the urgent need for our major public campaign to shift ageist attitudes, due to launch later this year.

Ten facts that show why ageism is so harmful

If you don’t think that ageism is a serious issue that urgently needs addressing, maybe these facts will make you think again.

An older man chatting with a woman reading a book

Why being an Age-friendly Community is more important than ever

Find out why Age-friendly Communities are able to develop innovative responses to cost-of-living challenges.

Strength and balance infographics

We want more people to be more physically active in later life. Maintaining and improving muscle strength and balance can help people in later life live independently and reduce the risk of falls.