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To realise economic growth mission, Labour must unleash potential of 50+ population

Increased devolved powers for the regions and new rights for workers can help drive economic growth – if the government deliver a targeted approach to our growing ageing population.

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Houses of parliament and big ben

Action today for all our tomorrows

The Centre for Ageing Better is tackling inequalities in ageing. We're working to make our homes and workplaces suitable for us as we get older, as well as building an Age-friendly Movement to challenge negative attitudes about ageing.

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Featured content

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The State of Ageing is the most detailed and up-to-date report about ageing in England. Hover over the different chapter sections and central logo to find out more.
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Poor-quality housing can have a negative impact on us as we grow older, and more of us are affected by this complex problem due to an increasingly ageing population.
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Being age-friendly makes perfect sense for businesses – and the customers they serve.
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Join the UK Network of Age-friendly Communities in celebrating the integral role of older people in our communities, this International Day of Older People.
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No one should have to live in a home that damages their health, yet it is the norm for far too many people in England today. We’re leading a national campaign to fix unsafe homes.
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The uncertainty around lifting the state pension age to 68 has again highlighted the need for better long-term planning for our ageing population.
Preview Age-positive images

Photos in the image library, which depict older people in non-stereotypical ways, are available to download for free.

About us

Upcoming and recent events

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We discussed whether the Budget really will deliver more employment for people in their 50s and 60s.
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What is an Age-friendly Community? Learn about the WHO Age-friendly Communities framework and what can be achieved through becoming one.
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This webinar explained how you can capture photos that show the diversity of older people in realistic and authentic ways.

Stories

Age UK – COVID-19 and the digital divide

Sarah Parkes is a project manager in Age UK’s wellbeing Team, which aims to tackle loneliness, get older people active, and support them to stay independent for longer.

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Pauline's voice - Good homes for all

The 82-year-old widow can’t get to the bathroom upstairs and is unable to go out without at least two people to help her.

Preview A few houses on a street

Rudy's story - Modelling in older age

He discusses his newfound confidence and how the advertising industry is waking up to the demand of older consumers. 

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Latest research from others

Crocker, T, F., et al., Age and Ageing
25 May 2024
This paper presents a typology of community-based interventions to support older people to sustain independence.
New Philanthropy Capital
5 Jun 2024
This report sets outs UK and England-level environmental policy priority areas, including for older people.
House of Commons Library
23 May 2024
This report discusses the increasing frequency, duration, and intensity of extreme heat in the UK, and it’s impacts on vulnerable populations (including older people).

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