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To realise economic growth mission, Labour must unleash potential of 50+ population

Increased devolved powers for the regions and new rights for workers can help drive economic growth – if the government deliver a targeted approach to our growing ageing population.

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Houses of parliament and big ben

Action today for all our tomorrows

The Centre for Ageing Better is tackling inequalities in ageing. We're working to make our homes and workplaces suitable for us as we get older, as well as building an Age-friendly Movement to challenge negative attitudes about ageing.

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Featured content

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The State of Ageing is the most detailed and up-to-date report about ageing in England. Hover over the different chapter sections and central logo to find out more.
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Poor-quality housing can have a negative impact on us as we grow older, and more of us are affected by this complex problem due to an increasingly ageing population.
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Being age-friendly makes perfect sense for businesses – and the customers they serve.
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Join the UK Network of Age-friendly Communities in celebrating the integral role of older people in our communities, this International Day of Older People.
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No one should have to live in a home that damages their health, yet it is the norm for far too many people in England today. We’re leading a national campaign to fix unsafe homes.
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The uncertainty around lifting the state pension age to 68 has again highlighted the need for better long-term planning for our ageing population.
Preview Age-positive images

Photos in the image library, which depict older people in non-stereotypical ways, are available to download for free.

About us

Upcoming and recent events

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We discussed whether the Budget really will deliver more employment for people in their 50s and 60s.
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What is an Age-friendly Community? Learn about the WHO Age-friendly Communities framework and what can be achieved through becoming one.
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This webinar explained how you can capture photos that show the diversity of older people in realistic and authentic ways.

Stories

Dave's voice - Picture Yourself Active

Dave is an older and Disabled person who featured in our Picture Yourself Active project, a publicly accessible image library of over 300 photos depicting older and Disabled people getting active.

Preview Dave sitting on a side by side bicycle

Phoenix Group – recruitment, retention, retraining

Mary Bright is Head of Social Affairs and Age Special Adviser at Phoenix Group, which has signed the Age-friendly Employer Pledge.

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Harry's story: Age is an asset

Have you got a story to tell about getting older that will challenge people to think differently? Get in touch with us by emailing [email protected] 

Preview a mostly empty street
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Latest research from others

Vanleerberghe, P., et al., Discover Social Science and Health
30 May 2024
This paper explores the role of self-directed ageism in the relationship between frailty and quality of life in community-dwelling older adults.
International Longevity Centre UK
12 Jun 2024
This report explores social and economic intergenerational fairness in the UK.
Prosser, R., et al., The Cognitive Behaviour Therapist
24 May 2024
This paper explores the characteristics of older adults who do not opt-in when referred to anxiety and depression support services.

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