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Closing employment gap for older workers would generate £9 billion a year for economy

Ageing Better has joined forces with a number of organisations to outline six steps political parties should take to level the playing field for older workers.

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Action today for all our tomorrows

The Centre for Ageing Better is tackling inequalities in ageing. We're working to make our homes and workplaces suitable for us as we get older, as well as building an Age-friendly Movement to challenge negative attitudes about ageing.

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Featured content

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The State of Ageing is the most detailed and up-to-date report about ageing in England. Hover over the different chapter sections and central logo to find out more.
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Being age-friendly makes perfect sense for businesses – and the customers they serve.
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Preview Pint being poured

Ensuring more older workers see a future in hospitality key to sector’s future success

We often hear that age is just a number. Yet like the best clichés when it comes to working in the brewing and pub industry it’s built on rock solid truth.
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Join the UK Network of Age-friendly Communities in celebrating the integral role of older people in our communities, this International Day of Older People.
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No one should have to live in a home that damages their health, yet it is the norm for far too many people in England today. We’re leading a national campaign to fix unsafe homes.
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The uncertainty around lifting the state pension age to 68 has again highlighted the need for better long-term planning for our ageing population.
Preview Age-positive images

Photos in the image library, which depict older people in non-stereotypical ways, are available to download for free.

About us

Upcoming and recent events

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We discussed whether the Budget really will deliver more employment for people in their 50s and 60s.
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What is an Age-friendly Community? Learn about the WHO Age-friendly Communities framework and what can be achieved through becoming one.
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This webinar explained how you can capture photos that show the diversity of older people in realistic and authentic ways.

Stories

Centre for Ageing Better – breaking taboos

Lindsey Tuley, Director of HR, sets out some of the approaches that Ageing Better takes to fulfil being an Age-friendly Employer and why there’s an excellent business case for doing so.

Preview Computer work station

Case study: Increasing Pension Credit uptake in Age-friendly Communities

A number of Age-friendly Communities, including Greater Manchester and London, have been running Pension Credit uptake campaigns, to help get more money into older people's pockets. Historically, there has been a high proportion of eligible non-claimants for Pension Credit so there's a significant opportunity to take action locally.

Preview Two women talking and looking at a phone

Age-friendly case study: Community radio for and by people in later life

Nationally, people in later life are over-represented as radio listeners and under-represented as producers, creators and presenters of radio and other audio content.

Hero image credit: Daniel Parry, Newcastle University & Later Life Audio and Radio Cooperative (LLARC)

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Latest research from others

Independent Age
11 Jun 2024
This report explores the housing challenges and aspirations of older people living in the UK.
Kuball, T. and Jahn, G., European Journal of Ageing
23 May 2024
This paper outlines older adult’s views of their own subjective social status at a number of time points across the life course from 10 years past to 10 years into the future, using survey data from…
Schmitz, A., et al., International Journal of Care and Caring
23 May 2024
This paper summarises findings on the impact of the COVID-19 pandemic on informal carers for older people.

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