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#AgeProud

#AgeProud is a campaign challenging the outdated, ageist attitudes that prevent too many of us from making the most of our longer lives.

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We're backing the global and growing #AgeProud movement to celebrate ageing positively.

We need your help – join the campaign by sharing a selfie, comment or the links below.

Link to content
Preview Steve

Why Steve is #AgeProud

Story
Centre for Ageing Better
12 Nov 2020
"You do get reflective when you think about retirement, and about your kids and grandkids. I have all these special skills and I don’t want to lose them, but now I can help my kids set up their homes, helping with practical stuff and passing these skills on."
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Preview Michi

Why Michi is #AgeProud

Story
Centre for Ageing Better
12 Nov 2020
"Whatever age you are, it’s always the oldest you’ve ever been! People always say that they’ve changed so much and they would never want to be in their 20s again for example. But I’ve always felt exactly the same!"
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Preview Chris #AgeProud

Why Chris is #AgeProud

Story
Centre for Ageing Better
12 Nov 2020
"I’ve used a lot of WhatsApp this year which has been a lifeline. I became a grandmother for the first time this year. It’s been so hard not being able to see my grandson, I worry he won’t remember me."
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Fatima

Why Fatima is #AgeProud

Project page
Centre for Ageing Better
30 Sep 2019
"Bangladeshi ladies, the same age as me, are not thinking in my way at all. People don’t like to change, they are just traditional."
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Howard

Why Howard is #AgeProud

Project page
Centre for Ageing Better
30 Sep 2019
"I think I’m quite assertive despite experiencing a sense of being on the margins of mainstream society, I am determined to be me."
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Sue

Why Sue is #AgeProud

Project page
Centre for Ageing Better
30 Sep 2019
"I think it’s just a sense of packing in as much as possible ‘cos the older you get, the more aware you are of mortality at the end of it."
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Pete

Why Pete is #AgeProud

Project page
Centre for Ageing Better
30 Sep 2019
"I don’t think to myself, I can’t do that, I can’t do this. It’s the photographic background, I look at things all the time and I can’t help but do it."
Link to content
Ron

Why Ron is #AgeProud

Project page
Centre for Ageing Better
30 Sep 2019
"I went back to college to do an HNC in management but I couldn't get a job. I think that’s to do with age."
Link to content
Preview Older people playing dominoes

Local leaders pledge to stamp out ‘outdated attitudes’ to ageing

News
Centre for Ageing Better
1 Oct 2019
On International Day of Older Persons, mayors and council leaders across the UK have pledged to tackle ageism

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