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#AgeProud is a campaign challenging the outdated, ageist attitudes that prevent too many of us from making the most of our longer lives.

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We're backing the global and growing #AgeProud movement to celebrate ageing positively.

We need your help  join the campaign by sharing a selfie, comment or the links below, or view and share our resources.

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Why Steve is #AgeProud

"You do get reflective when you think about retirement, and about your kids and grandkids. I have all these special skills and I don’t want to lose them, but now I can help my kids set up their homes, helping with practical stuff and passing these skills on."
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Why Michi is #AgeProud

"Whatever age you are, it’s always the oldest you’ve ever been! People always say that they’ve changed so much and they would never want to be in their 20s again for example. But I’ve always felt exactly the same!"
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Chris #AgeProud

Why Chris is #AgeProud

"I’ve used a lot of WhatsApp this year which has been a lifeline. I became a grandmother for the first time this year. It’s been so hard not being able to see my grandson, I worry he won’t remember me."
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Why Fatima is #AgeProud

"Bangladeshi ladies, the same age as me, are not thinking in my way at all. People don’t like to change, they are just traditional."
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Why Howard is #AgeProud

"I think I’m quite assertive despite experiencing a sense of being on the margins of mainstream society, I am determined to be me."
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Why Sue is #AgeProud

"I think it’s just a sense of packing in as much as possible ‘cos the older you get, the more aware you are of mortality at the end of it."
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Why Pete is #AgeProud

"I don’t think to myself, I can’t do that, I can’t do this. It’s the photographic background, I look at things all the time and I can’t help but do it."
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Why Ron is #AgeProud

"I went back to college to do an HNC in management but I couldn't get a job. I think that’s to do with age."
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On International Day of Older Persons, mayors and council leaders across the UK have pledged to tackle ageism

Latest research from others

Department of Health and Social Care
15 Jun 2022
This guidance applies to the charging reform implementation support funding. It sets out allocations of the implementation support grant for 2022 to 2023 and guidance intended to assist local authorities.
Department of Health and Social Care
15 Jun 2022
In spring 2022, the government carried out a public consultation seeking views on the social care cost cap. This document outlines the government response to the ‘supporting local preparation’ part of the consultation.
Centre for Ageing Better
10 Jun 2022
The Centre for Ageing Better have launched a new public campaign tackling the everyday ageism heads along side their new strategy. The campaign will seek to overturn the deeply entrenched negative attitudes within society towards older people through a collective and nationwide approach. The organisation will work with the public, age-friendly communities, employers as well as other sector and industry partners to change the way people think, feel and act about ageing. The new strategy also focuses on activities to reduce the inequalities people experience as they grow older.

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