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The beauty industry’s obsession with anti-ageing: Is this the beginning of the end?

The Body Shop renaming their 'Drops of Youth' serum is a promising sign that the beauty industry is realising the harms done by ageist narratives. But what's next?

older women sitting together outside talking

Presenting ageing as an imposing process which women must try to defy has knock-on effects for both ageist prejudice and health and wellbeing, writes our Communications Assistant Evie Knapman.

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