Step 1: Be clear about the purpose
Having a clear remit and objectives for the group will mean employees are more likely to join and that it is more likely to be useful to you.
What do you want this group to do, for the organisation as a whole and for the members themselves? Will you consult with the group on new initiatives and policies? Will it be a place for social connections, or for sharing experiences and knowledge? Will it provide more practical support, for example with career development?
It's best to keep the scope limited. Trying to do too much can dilute the impact or feel overwhelming for employees who may not have a huge amount of time to dedicate to the group.
Step 2: Encourage employees to join
Promote the network through all of your internal communication channels and encourage line managers to share with their teams. Make sure it’s clear that the group has senior leadership buy-in and will have a voice in the organisation.
A good idea is to hold a “taster” event so that employees can come along and find out more. You may want to invite a guest speaker or ask an employee to share their experiences, to show why the group will be valuable.
Be clear about how often the group will meet, how it will communicate and what members will get out of joining.
Step 3: Provide the resources the group needs
It’s easy for internal networks to fizzle out. To avoid this, make sure you are providing what the group needs to function. For example, if they meet face-to-face is there a meeting room available? Can you provide them with access to resources to help them carry out their role — for example materials from the Age-friendly Employer Pledge or Age Without Limits?
Can you provide a dedicated online space for the group to discuss and share — for example a Slack channel or a Teams chat?
This means members can stay engaged even if they can’t make the meetings.