Retailers failing to cater for the growing over 50s market
Many high street retailers are overlooking the growing over 50s market for easier to use homewares, appliances and fittings, new consumer research suggests.
Millions of people are living in homes that are unsafe, but can’t afford or don’t know how to maintain their home as they age. We want people to have greater access to help and advice to improve their homes.
Many people don’t make basic repairs or adaptations to their homes because of the cost or concerns about the upheaval involved and finding someone they trust to do the work.
We are designing and testing a user-centred ‘Good Home Agency’ service model in Lincolnshire. Our Good Home Agency would act as a one-stop-shop for information and advice on finance, home repairs and adaptations. We want a Good Home Agency to exist in every community, offering co-ordinated advice on how to get and pay for improvements, building on existing services and assets locally. A ‘home MOT’ would identify what changes people need most.
We are also working with investors, lenders, consumer groups and the government to explore how we can offer people more finance options to pay for home improvements, including local authority funding through the Disabled Facilities Grant.