In January and February 2016, Ipsos MORI and the Centre for Ageing Better conducted two day-long deliberative workshops with people aged 45 and over, one in London and one in Birmingham.
The workshops were the final phase of a programme of work conducted by Ipsos MORI for the Centre for Ageing Better, looking at how different groups of people in England are currently experiencing and thinking about later life.
Part of this work involved analysing data from the English Longitudinal Study of Ageing to develop six segments of the 50 and over population who are experiencing later life in markedly different ways, in terms of issues such as their health, financial security, social connections and overall wellbeing.
These segments were:
- Thriving boomers
- Downbeat boomers
- Can do and connected
- Squeezed middle aged
- Worried and disconnected
- Struggling and alone
