This paper identifies actions to guide how local government can champion a vision of inclusive growth that makes the most of the economic opportunities of our longer lives.
Councils are at the heart of supporting local communities to thrive and enabling people to remain healthy and active well into their later lives. Now more than ever they are under constant pressure to deliver more with less and to respond to an increasing number of priorities.
However, few are taking into account the massive age shift taking place that means policies must serve a growing population in mid and later life.
This paper is for mayoral candidates, council candidates, and local government decision makers to help recognise the huge role they have in supporting healthy ageing. We've highlighted key recommendations that they can use in their work to seize the opportunities of local ageing populations.
In our recommendations below, we’ve also outlined how the Mayoral and other Combined Authorities can use their devolved powers to take a strategic approach to ageing.
