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The ageing population presents a significant opportunity for businesses. But without harnessing the benefits of design, it might be more difficult to achieve success.
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With an ageing population, the UK must become more accessible for those with mobility issues. Part of that is creating inclusive products that people actually want to buy.
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Our new report, 'Reframing ageing', finds that people in their 50s and 60s are most likely to feel negative about ageing.
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This report builds on our previous research to better understand public attitudes towards ageing and older age.
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Remaining physically active is key to staying independent and reducing chances of developing conditions that lead to preventable disability. But more than a third of adults over the age of 55 are classified as inactive.
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The places we live in play an important role in how we age – but there's no one-size fits all approach. Different localities have distinct assets and challenges. By taking these into account, we can generate solutions that work for us all.
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Since Liverpool joined the UK Network of Age-friendly Communities, Steve Rotherham, the Metro Mayor, has been busy engaging with the city region's older residents.
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This paper sets out our 10-year localities strategy and our place-based approach to improving later lives. It looks at why we work in localities and how we aim to achieve and measure success.
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For many, accessible adaptations are a last resort triggered by a crisis. It’s time we instead put the emphasis on creating luxurious, inclusive interiors that bring joy and comfort.
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Many high street retailers are overlooking the growing over 50s market for easier to use homewares, appliances and fittings, new consumer research suggests.
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