Case studies

Rudy Harding began modelling in his 60s, jetting across Europe and featuring in various advertising campaigns.

Colin, Training Officer at Bolton Council, shares his experience of enjoying a new career in his 60s.

Patrick is 73 and a retired teacher. Here he talks about his experience of being photographed for our Age-positive image library.

Jo, 67, and Liz, 60, talk about their experience of being photographed for our Age-positive image library.

Rachel, 63, talks about her experience of being photographed for our Age-positive image library, as well as the importance of positive representation for older trans people.

Age-friendly Communities are well placed to help residents to access the millions of pounds that go unclaimed in benefits for older people. This case study brings together examples that could be adopted in your place.

As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.

For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.