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The Centre for Ageing Better is currently in its sixth year as an organisation with a focus on improving the experiences, opportunities and chances of those approaching or living in later life.

Research from the IFS, funded by the Centre for Ageing Better, has found that employees over the age of 65 were 40% more likely to have been on furlough than those in their 40s.

Councils are at the heart of supporting local communities and people to thrive. Given the population age shift, all local authorities should commit to becoming Age-friendly Communities and make their areas better places to grow old in.

Age-inclusive advertising would benefit both older consumers and advertisers, but the industry is failing to realistically represent an important demographic.