We want more people to be more physically active in later life. Maintaining and improving muscle strength and balance can help people in later life live independently and reduce the risk of falls.
We've launched a competition to design ‘age-positive’ icons to replace the negative symbols that commonly represent people in later life, such as ‘hunched-over stickmen’.
We want to help society respond positively and constructively to the demographic age shift, which will see one in four of us aged over 65 in the next 20 years.
