Stories and Case Studies

As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.

For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.

For Phoenix, being an Age-friendly Employer is not only in the interests of employees but also good for the business itself. 

Dave talks about the process of unretiring with Ipsos and the importance of employers being age friendly.

Considering the focus of Ageing Better it’s no surprise that it strives in its employment practices to be an Age-friendly Employer.

Mark had been working at a telecommunications company for 24 years before being made redundant at the end of 2020, and at 55 was still a way off retirement.

The carer has experienced different forms of ageism over the years but says that employers are overlooking good workers because of their age.

The school worker experienced ageism after returning to work from shielding during the COVID-19 pandemic.