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Stories and Case Studies

Read all the latest case studies and personal stories from the Centre for Ageing Better

Older couple looking onto a river

Find out more about examples of good practice and people's experiences of growing older.

If you would like to share with us your experiences of ageing, so that we can use them in our communications, we'd love to hear from you.

The views and opinions expressed in these stories are those of the authors where directly quoted. They do not necessarily reflect the policy or positions of the Centre for Ageing Better.

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Latest stories and case studies

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Learning and work report

Imperial London Hotels: Changing mindsets

26 Sep 2023

Imperial London Hotels is a family-run business that’s been going for 200 years. The pandemic made them rethink hospitality in favour of older workers.

  • Work
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spring garden

Case Study: Age-friendliness in the Blood

12 Sep 2023

Sharon Betts, Director of Corporate Services at the Isle of Wight Council, talks to us about just some of the initiatives and good practice at the Council, that supports their commitment to being an Age-friendly Employer.

  • Age-friendly Movement
  • Work
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A man wearing a suite smiles whilst writing at a desk

East Riding of Yorkshire Council - Putting the pledge into practice

16 Aug 2023

For East Riding of Yorkshire Council, being an age-friendly employer is a central part of putting equality, diversity and inclusion commitments into practice.

  • Work
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Colin talking in a meeting

Colin's story - 'unretiring' as an older worker

15 Mar 2023

Colin, Training Officer at Bolton Council, shares his experience of enjoying a new career in his 60s.

  • Age-friendly Movement
  • Work
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Two women talking and looking at a phone

Case study: Increasing Pension Credit uptake in Age-friendly Communities

1 Dec 2022
4 min read

Age-friendly Communities are well placed to help residents to access the millions of pounds that go unclaimed in benefits for older people. This case study brings together examples that could be adopted in your place.

  • Age-friendly Movement
  • Work
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Office break room

East Riding of Yorkshire Council – a modern workforce in a modern workplace

30 Nov 2022
3 min read

As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.

  • Work
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Employment

Saga – supporting 'Generation Experience'

30 Nov 2022

For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.

  • Work
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Office

Phoenix Group – recruitment, retention, retraining

30 Nov 2022

For Phoenix, being an Age-friendly Employer is not only in the interests of employees but also good for the business itself. 

  • Work

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