This report looks at the language used by government, the media and social media, advertising and ageing-focused charities in relation to the topics of age, ageing and demographic change.
Rupert, 52, shares with us his experiences of growing up in Nottingham as a Black person and how he has been navigating the COVID-19 pandemic while living with his mum.
Beverley, from London, recalls spending her early years with a White foster family and explains how her later life is devoted to giving Black people a voice.
This guide is designed as a practical tool to support organisations working with volunteers to engage over 50s and widen participation among different types of people.
The guide will help voluntary organisations mobilise and engage a more diverse range of over 50s volunteers, including those who typically face barriers to getting involved in their communities.
