By 2040, over 40% of the UK population will be aged 50 or over. However, we are not ageing evenly everywhere. Already, one in three local authorities – mostly rural and coastal – have populations with this age profile.
With each locality having its own distinct assets and challenges, we believe that these factors must be taken into account in order to generate solutions that are more likely to be appropriate, locally owned and sustainable.
With this strategy, we will deepen our impact with Strategic Locality Partnerships, grow the UK Network of Age-friendly Communities and build wider motivation and capability for change around the country.