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A bold new public campaign tackling the scourge of everyday ageism is heading up our new 2022-25 strategy.
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This Platinum Jubilee, the country comes together to celebrate the role the Queen has been fulfilling ever since 1952.
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The government has a major role to play in the fight to eradicate ageism, but action needs to be much broader to deliver change.
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Substantial reforms that go further than the Chancellor's cost-of-living support are needed to tackle the systemic issues eroding the quality of later life.
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Preview Older woman smiling at camera

Challenging ageism in Age-friendly Communities: Bristol’s Age Proud campaign

This case study looks at how Age-friendly Bristol challenged negative perceptions of older age – in a style fitting of the city’s vibrant culture.
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The House of Commons recently debated whether the UK is the best country to be an older person. Unfortunately we're far from that being a reality.
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This report outlines key insights from the Healthy Ageing 2021 conference, themed around ‘Creating societal change through inspiration, innovation and impact.
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New evidence from the COVID-19 pandemic highlights how stronger local connections are linked to better wellbeing, particularly as we age.
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Ageism is the most widespread form of discrimination in the UK. And it will likely impact us all at some point, particularly as we get older.
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Our image library has been shortlisted for this year’s Charity Awards, for its positive and realistic portrayals of people aged 50+.
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