The competition set up by the Centre for Ageing Better, in partnership with Public Health England, aimed to find a new icon to portray older people in a positive light.
The Care to Move initiative is helping thousands of people living in care homes to take part in fun and sustainable physical activity directly indoors.
Join Anna and George as they discuss the government’s focus on healthy ageing and the ambition to enable people to live five extra years of healthy independent life – and the work underway to make this a reality.
This report looks at the language used by government, the media and social media, advertising and ageing-focused charities in relation to the topics of age, ageing and demographic change.
