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Age-Friendly Employer Case Studies

The Age-friendly Employer Pledge is a programme for employers who recognise the importance and value of older workers. Find out what some of these organisations are doing.

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In these interviews, we hear from employers who have already signed up to the pledge, as well as older workers who have benefited from age-friendly practices.

Find out more about the Age-friendly Employer Pledge.

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Placeholder image Learning and work report

Imperial London Hotels: Changing mindsets

Case study
Centre for Ageing Better
26 Sep 2023
Imperial London Hotels is a family-run business that’s been going for 200 years. The pandemic made them rethink hospitality in favour of older workers.
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Placeholder image spring garden

Case Study: Age-friendliness in the Blood

Case study
Centre for Ageing Better
12 Sep 2023
Sharon Betts, Director of Corporate Services at the Isle of Wight Council, talks to us about just some of the initiatives and good practice at the Council, that supports their commitment to being an Age-friendly Employer.
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Placeholder image A man wearing a suite smiles whilst writing at a desk

East Riding of Yorkshire Council - Putting the pledge into practice

Case study
Centre for Ageing Better
16 Aug 2023
For East Riding of Yorkshire Council, being an age-friendly employer is a central part of putting equality, diversity and inclusion commitments into practice.
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Placeholder image Office break room

East Riding of Yorkshire Council – a modern workforce in a modern workplace

Case study
Centre for Ageing Better
30 Nov 2022
As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.
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Placeholder image Office

Dave’s voice – unretiring with Ipsos

Case study
Centre for Ageing Better
30 Nov 2022
Dave talks about the process of unretiring with Ipsos and the importance of employers being age friendly.
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Placeholder image Computer work station

Centre for Ageing Better – breaking taboos

Case study
Centre for Ageing Better
30 Nov 2022
Considering the focus of Ageing Better it’s no surprise that it strives in its employment practices to be an Age-friendly Employer.
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Placeholder image Employment

Saga – supporting 'Generation Experience'

Case study
Centre for Ageing Better
30 Nov 2022
For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.
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Placeholder image Office

Phoenix Group – recruitment, retention, retraining

Case study
Centre for Ageing Better
30 Nov 2022
For Phoenix, being an Age-friendly Employer is not only in the interests of employees but also good for the business itself. 
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Age-friendly Employer Pledge

Sign up to the Age-friendly Employer Pledge and show you recognise the value of older workers.

Latest research from others

Shaping future support: the health and disability green paper: consultation outcome
Department for Work and Pensions
15 Mar 2023
This Green Paper explores how the benefits system can better meet the needs of disabled people and people with health conditions. As such, it forms an important part of the Government’s wider plans and is this Department’s main contribution to the National Disability Strategy.
Work for tomorrow: Can innovation support work in an ageing world?
International Longevity Centre UK
29 Sep 2022
In 2020, the International Longevity Centre UK (ILC) launched Work for tomorrow, supported by the Innovation Resource Center for HR (IRC4HR), to identify the key challenges and innovations responding to an ageing workforce.This paper draws out the key learnings and provides practical advice for employers who want to respond to an ageing workforce but don’t know where to start.
Menopause and the workplace
Women and Equalities Committee
28 Jul 2022
This report explores menopause as a health issue, a workplace issue and, fundamentally, as an equality issue, in relation to which people need better legal protection. It seeks to raise awareness across wider society, drive change amongst employers, and encourage a proactive and collaborative approach by the government.

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