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Age-Friendly Employer Case Studies

The Age-friendly Employer Pledge is a programme for employers who recognise the importance and value of older workers. Find out what some of these organisations are doing.

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In these interviews, we hear from employers who have already signed up to the pledge, as well as older workers who have benefited from age-friendly practices.

Find out more about the Age-friendly Employer Pledge.

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Imperial London Hotels: Changing mindsets

Imperial London Hotels is a family-run business that’s been going for 200 years. The pandemic made them rethink hospitality in favour of older workers.
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Case Study: Age-friendliness in the Blood

Sharon Betts, Director of Corporate Services at the Isle of Wight Council, talks to us about just some of the initiatives and good practice at the Council, that supports their commitment to being an Age-friendly Employer.
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East Riding of Yorkshire Council - Putting the pledge into practice

For East Riding of Yorkshire Council, being an age-friendly employer is a central part of putting equality, diversity and inclusion commitments into practice.
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East Riding of Yorkshire Council – a modern workforce in a modern workplace

As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.
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Dave’s voice – unretiring with Ipsos

Dave talks about the process of unretiring with Ipsos and the importance of employers being age friendly.
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Centre for Ageing Better – breaking taboos

Considering the focus of Ageing Better it’s no surprise that it strives in its employment practices to be an Age-friendly Employer.
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Saga – supporting 'Generation Experience'

For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.
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Phoenix Group – recruitment, retention, retraining

For Phoenix, being an Age-friendly Employer is not only in the interests of employees but also good for the business itself. 
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Sign up to the Age-friendly Employer Pledge and show you recognise the value of older workers.

Latest research from others

Department for Work and Pensions
15 Mar 2023
This Green Paper explores how the benefits system can better meet the needs of disabled people and people with health conditions. As such, it forms an important part of the Government’s wider plans and is this Department’s main contribution to the National Disability Strategy.
International Longevity Centre UK
29 Sep 2022
In 2020, the International Longevity Centre UK (ILC) launched Work for tomorrow, supported by the Innovation Resource Center for HR (IRC4HR), to identify the key challenges and innovations responding to an ageing workforce.This paper draws out the key learnings and provides practical advice for employers who want to respond to an ageing workforce but don’t know where to start.
Women and Equalities Committee
28 Jul 2022
This report explores menopause as a health issue, a workplace issue and, fundamentally, as an equality issue, in relation to which people need better legal protection. It seeks to raise awareness across wider society, drive change amongst employers, and encourage a proactive and collaborative approach by the government.

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