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Age-Friendly Employer Case Studies

The Age-friendly Employer Pledge is a programme for employers who recognise the importance and value of older workers. Find out what some of these organisations are doing.

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In these interviews, we hear from employers who have already signed up to the pledge, as well as older workers who have benefited from age-friendly practices.

Find out more about the Age-friendly Employer Pledge.

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Placeholder image A group of people outside RivelinCo

The 'neighbourhood arts centre without walls'

Case study
Linda Bloomfield
28 Feb 2024
Linda Bloomfield, Director, explains why being an age-friendly employer is so important to her.
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Placeholder image Older women socialising

Making friends, helping people

Case study
Jane Nelson
13 Feb 2024
The Oddfellows friendly society – motto ‘making friends, helping people’ – established a Diversity Working Group in 2021 to demonstrate its commitment to diversity in the workplace.
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Placeholder image Two older people sitting down and chatting

Age-friendliness as a part of professionalism

Case study
Jacqueline Cousins
30 Jan 2024
Kingsway Care was established during the pandemic as a care provider that would hold itself to high standards of professionalism. Being age-friendly in relation to its workforce is a core element of that commitment.
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Placeholder image Learning and work report

Imperial London Hotels: Changing mindsets

Case study
Centre for Ageing Better
26 Sep 2023
Imperial London Hotels is a family-run business that’s been going for 200 years. The pandemic made them rethink hospitality in favour of older workers.
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Placeholder image A man wearing a suite smiles whilst writing at a desk

East Riding of Yorkshire Council - Putting the pledge into practice

Case study
Centre for Ageing Better
16 Aug 2023
For East Riding of Yorkshire Council, being an age-friendly employer is a central part of putting equality, diversity and inclusion commitments into practice.
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Placeholder image spring garden

Case Study: Age-friendliness in the Blood

Case study
Centre for Ageing Better
12 Sep 2023
Sharon Betts, Director of Corporate Services at the Isle of Wight Council, talks to us about just some of the initiatives and good practice at the Council, that supports their commitment to being an Age-friendly Employer.
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Placeholder image Office break room

East Riding of Yorkshire Council – a modern workforce in a modern workplace

Case study
Centre for Ageing Better
30 Nov 2022
As a community leader, it’s important for the council to support and showcase all aspects of equality and diversity.
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Placeholder image Office

Dave’s voice – unretiring with Ipsos

Case study
Centre for Ageing Better
30 Nov 2022
Dave talks about the process of unretiring with Ipsos and the importance of employers being age friendly.
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Placeholder image Computer work station

Centre for Ageing Better – breaking taboos

Case study
Centre for Ageing Better
30 Nov 2022
Considering the focus of Ageing Better it’s no surprise that it strives in its employment practices to be an Age-friendly Employer.
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Placeholder image Employment

Saga – supporting 'Generation Experience'

Case study
Centre for Ageing Better
30 Nov 2022
For Saga Group – which offers a range of products and services exclusively for over 50s – its customer focus directly informs the way it thinks about its workforce.
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Placeholder image Icons

Age-friendly Employer Pledge

Sign up to the Age-friendly Employer Pledge and show you recognise the value of older workers.
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Placeholder image Office

Phoenix Group – recruitment, retention, retraining

Case study
Centre for Ageing Better
30 Nov 2022
For Phoenix, being an Age-friendly Employer is not only in the interests of employees but also good for the business itself. 

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